Dr Ken Kwong-Kay WONG

kwong@u21global.edu.sg

Based in Toronto, Canada, Ken Kwong-Kay Wong teaches Marketing at U21Global, and facilitates subjects in marketing, eBusiness and entrepreneurship. He is also a recipient of the Faculty Excellence Award 2008 and 2009 at U21Global where he was honoured in all three award categories including Outstanding Professor, Most Innovative Professor, and Excellence in Online Education. Previously, Dr Wong was an Assistant Professor of Business Administration at TUI University in the US. Since 2003, he has been developing and lecturing marketing courses at the University of Toronto's School of Continuing Studies and also at various institutions of higher education in North America.

He has extensive industry experience through marketing roles with multinationals including Apple Computer, Corel, PSINet, Sprint, and Telus. Dr Wong has previously served as Vice President of Marketing at TeraGo Networks, Canada's largest fixed wireless company, and as Director of eProduct Marketing for North America at PSINet's eCommerce division. In 2004, he co-founded Aidmas Corporation, a marketing software company.

Dr Wong earned his Doctor of Business Administration degree from the University of Newcastle, Australia. He graduated from the International MBA programme at Nyenrode Business Universiteit in the Netherlands and received his Bachelor of Science degree from the University of Toronto. His research interests include customer retention, rate plan optimisation and new product development strategies in the wireless industry. He is the author of two books on IT and is certified by the American Marketing Association as a Professional Certified Marketer (PCM).

Programme(s) Taught

Master of Business Administration
Postgraduate Diploma of Business Administration
Postgraduate Certificate of Management Studies
Master of Management in Information Technology
Postgraduate Diploma of Information Technology Management
Postgraduate Certificate of Information Technology Management
Certificate of Professional Development

Subject(s) Taught

630: Marketing Management
650: eBusiness
730: Marketing Strategy
761: Developing New Enterprises

Recent Publications

Wong, K. K. (2011). Getting what you paid for: Fighting wireless customer churn with rate plan optimization. Journal of Database Marketing & Customer Strategy Management. 18 (2), 73-82, doi:10.1057/dbm.2011.8
Wong, K. K. (2011). Using Cox Regression to Model Customer Time to Churn in the Wireless Telecommunications Industry. Journal of Targeting, Measurement and Analysis for Marketing. 19 (1), 37-43. doi:10.1057/jt.2011.1
Wong, K. K. (in press). Research 101: Paradigms and Methodologies. Vue: the magazine of the Marketing Research and Intelligence Association.
Wong, K. K. (2012). Financial implications of rate plan optimization in the post-paid mobile market. Telematics and Informatics. 29 (1), 82-89doi: 10.1016/j.tele.2010.11.007
Wong, K. K. (in press). Review of the book Handbook of Partial Least Squares: Concepts, Methods and Applications, by V. Esposito Vinzi, W.W. Chin, J. Henseler & H. Wang (Eds). International Journal of Business Science & Applied Management. 6 (3).

For a list of full publications, please click here.

Professional Affiliations

Member, American Marketing Association

Professional Activities

Course Developer, School of Continuing Studies, University of Toronto, 2010
Book reviewer, International Marketing, 3rd Canadian Edition, McGraw-Hill Ryerson, 2010
Visiting Professor of e-business at Nyenrode Business Universiteit, The Netherlands, 2009
Programme Co-Chair, First Virtual Conference on Business and Management (VCOBAM), U21Global, 2009

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